Proud History

A Timeless Brand with a Storied History

Precious Moments founding artist Samuel J. Butcher’s artwork has always been inspired by faith, family, and friends. His soulful illustrations of children with teardrop-shaped eyes were first featured on popular greeting cards. When Mr. Butcher saw the first sample of a Precious Moments figurine more than 40 years ago he was awestruck. The sculptor had captured the very essence of Mr. Butcher’s iconic Precious Moments artwork Love One Another and had brought it to life. In that moment, one of this humble artist’s dreams had come true.

loveoneanother-preciousmoments.jpgIn 1978, the Original 21 Precious Moments figurines were released to worldwide acclaim and a new collecting and gift-giving tradition was born. Around the world, Precious Moments became known for its beautiful, hand-painted porcelain bisque figurines featuring children with captivating teardrop-shaped eyes. 

The Precious Moments Collectors’ Club was born in 1981 and grew to over 400,000 Members worldwide. By sharing common values of loving, caring, and sharing, collectors formed a close knit, yet far-reaching global community. Family, friends, neighbors, and coworkers bonded joyfully as they celebrated everyday moments and special occasions with Precious Moments figurines.

In 1989, Mr. Butcher opened the Precious Moments Chapel as a way of honoring his faith. Today, the Precious Moments Foundation is a non-profit organization dedicated to the support of the Precious Moments Chapel so that thousands of visitors can enjoy its artistic beauty each year. Precious Moments has been committed to philanthropic causes and giving back to the community locally and globally. Over the years, the company’s philanthropic efforts have supported Boys & Girls Clubs of America, Easter Seals, Children’s Miracle Network Hospital, Feed the Children, Shriners Hospitals for Children, and more through sales of specific products, employee’s paycheck donations, food and supply drives, and volunteer efforts.

In recent years, through our internal efforts and those of our licensing partners, the Precious Moments product line has expanded to include baby clothes, children’s books, nursery décor, eco-friendly toddler mealtime sets, home décor, home entertaining and serve-ware, garden décor, and more. The common threads woven throughout all Precious Moments gifts and décor are the inspirational messages that lie at the heart of each product we create.

While Precious Moments has evolved with the times, we remain true to Mr. Butcher’s aspiration to make the world a kinder place by helping people share love.