Beloved Precious Moments Brand Adds New Licensees To Complement Strong Portfolio Of Partnerships


cavepop-secondary.jpgNEW YORK (August 30, 2021) Precious Moments™ emerged from Licensing Expo stronger than ever with the announcement of new licensees to build on their already strong consumer products business.

Precious Moments recently signed Calendar Holdings, CavePop, and Heaven and Earth Designs as licensees for calendars, social expressions, and arts & crafts to expand a licensing roster that includes Aurora World, Delta Children, The Doll Maker, Personalization Mall, Rose Textiles, and Thomas Nelson among others that have renewed licensing agreements in recent months.

“The challenges of the past eighteen months have given us all new appreciation for the little things and big moments that truly matter in life. We are looking forward to working with these and other Precious Moments licensees to help everyone enjoy all of life’s precious moments,” says Shehnaz Safiuddin, Vice President, Product and Marketing for Precious Moments, Inc.

  • Calendar Holdings LLC rejoins the Precious Moments licensing roster as licensee for dated and non-dated calendars, including wall calendars, mini calendars, and pocket planners, as well as jigsaw puzzles. Calendars for 2022 will be available through the company’s Go! Retail stores,, and Calendar Club Canada, with expansion to other retailers in 2023.
  • CavePop has been granted the right to produce Precious Moments greeting cards for all occasions, paper party products (including gift wrap/bags, notebooks/diaries, note cards, plates, napkins, hats, playing cards, file folders), jigsaw puzzles, and home décor (coffee mugs, candles, canvas wall art, wood framed prints, wall decals, candle holders).

The company plans to make its first Precious Moments greeting cards, canvas wall art, and puzzles available in late 2021 and early 2022 with more home décor to follow later in 2022 and in 2023.

  • Heaven and Earth Designs is now licensed to create and sell cross-stitch patterns inspired by Precious Moments artwork. Cross-stitch has been a popular category for Precious Moments over the years and consumers are awaiting the return of this category with anticipation.

“These three new licensees further support the appeal of the Precious Moments brand among people looking to celebrate special occasions with greeting cards and party goods, as well as those who enjoy celebrating every day with their family and friends,” says Carole Postal, President of Spotlight Licensing and Brand Management, the licensing agency which brokered all three deals on behalf of Precious Moments, Inc.