LOS ANGELES (DECEMBER 10, 2020) -- Leading fashion retailer Forever 21 is partnering with iconic and uplifting brand Precious Moments for a heartfelt capsule collection just in time for the holidays. The brands are coming together to bring joy to customers by highlighting good memories, positivity, and the enduring power of friendship.
The capsule collection begins retailing at $12.99, and features hoodies, joggers, long sleeve tops, mesh tops, crushed velvet t-shirts, and more, donning Precious Moments signature designs and soft color palette.
“The collection is a sought-after throwback to the ‘90s,” notes Joanna Choo, Global Creative Marketing Director at Forever 21. “We wanted to channel the spirit of comfort and joy from our childhood as we continue to a trudge through these uncertain times, and I can’t think of a better brand to encapsulate that warmth and nostalgia than Precious Moments.”
“Precious Moments reminds people to treasure the people and moments that matter in their lives, so this new collection serves not only as a nostalgic reminder of years past but also provides a positive and encouraging message for the future,” says Shehnaz Safiuddin, Vice President, Product and Marketing for Precious Moments, Inc.
To best showcase the cozy and stylish aesthetics of the new assortment, Forever 21 worked with a diverse group of models, including stylist Gleveen Octavia, actress Ashley Conway, influencer Juliet Sullivan, and dancer Amanda LaCount.