Media Contact: Scott Goldberg Salmon Borre Group Phone: 847-347-3333 Email: scott@salmonborre.com

PRECIOUS MOMENTS, INC. SIGNS AGREEMENT WITH UNITED TALENT AGENCY

Leading entertainment agency tapped to represent the world’s most recognized inspirational brand.

ELGIN, IL (August 31, 2017) –Precious Moments^®, Inc., the world’s most recognized inspirational brand, announces a groundbreaking agreement with United Talent Agency (UTA) for exclusive representation of the iconic Precious Moments brand to producers and production companies. This is the first such engagement for Precious Moments. With a heritage that spans nearly 40 years, the Precious Moments brand provides the world with uplifting messaging and distinctive characters that transcend time. This partnership provides the opportunity to bring the inspirational sentiments and contemporary, artistic illustrations to life in a variety of content platforms. Since its launch in 1978, Precious Moments has consistently been a best-selling brand at retail and is featured in an ever-widening variety of consumer products through an aggressive global licensing program. Precious Moments branded products are available worldwide in thousands of retail locations.

“We are delighted to partner with UTA, a premier agency widely recognized as the best of the best, and are excited to work with them to translate the Precious Moments brand and core messaging of loving, caring and sharing to new media,” said Steve Kosmalski, chief executive officer of Precious Moments, Inc. “We know UTA is the right partner, not only because of their proven expertise, but because they recognize the strength and longevity of the Precious Moments brand. The deep connections Precious Moments fosters with consumers makes this brand as timeless and relevant today as when the artwork first appeared on a line of inspirational greeting cards nearly four decades ago.”

UTA represents many of the world’s most acclaimed figures in every current and emerging area of entertainment and media, including motion pictures, television, music, digital, broadcast news, books, theatre, video games, fine art and live entertainment. The agency is also globally recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent.

About Precious Moments, Inc. Precious Moments, Inc., headquartered in Elgin, Illinois, is the licensing division of The Precious Moments Family of Companies, headquartered in Carthage, Missouri. During a nearly 40-year history Precious Moments has grown to become the world’s most recognized inspirational brand. Precious Moments licenses its brand to well-known consumer products companies including The Bradford Exchange, Thomas Nelson, Aurora Gift, Zazzle, Sourcebooks and more. Precious Moments items are available worldwide in gift, specialty, mass market, chain drug, department stores, Christian bookstores and through online retailers. For more information, visit www.PreciousMoments.com.

About United Talent Agency

Leading global talent and entertainment company United Talent Agency represents many of the most acclaimed figures across film, television, news, music, sports, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film finance and packaging, branding, licensing and endorsements.  UTA is known for its dedicated digital strategy group helping clients—from A-list talent to Fortune 500 companies—capitalize on a rapidly changing entertainment, media and business landscape.  The agency’s worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, Toronto, Miami and Malmö, Sweden.

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